For a long time, my marketing felt like a never-ending game of catch-up. Then I tried a new small business marketing software, and it’s become my ride or die. I feel so much more focused, and I’m consistently creating content in less time.
You guys, I’ve tried just about every content planning method—spreadsheets, project management tools, sticky notes (don’t judge), even mapping it all out in ClickUp. While those tools helped a little, I still felt scattered.
- I couldn’t visually see what content was going out when.
- I didn’t have a place to store and reuse content easily.
- My dashboard in ClickUp took forever to build and I wasn’t even sure if I was seeing the numbers that I actually needed to be tracking.
- And despite spending every spare moment trying to market my business, I still constantly wondered, “Is this even working?”
Then I Discovered Enji
I first heard about Enji on Dolly DeLong’s podcast, where she interviewed Tayler, the founder of Enji. As a fellow systems gal, I was instantly hooked by Tayler’s story and her mission: to help small business owners create manageable marketing plans using smart strategy and AI, not just another scheduler.
Basically, Tayler took all the things she thinks and did as a marketer and made them duplicable using AI and software.
Enji was designed to make marketing simpler, more strategic, and way more efficient. That caught my attention. So I signed up—and I’m so glad I did.
Before we get too far into the weeds, I do want to let you know that this post contains affiliate links. If you click the link, I may receive a small payment. However, I only share tools I know and love, and this one is one of my favorites of all time.
What Happened When I Started Using This Small Business Marketing Software
I loved how easy it was to set goals, build a strategy, and actually track my KPIs (without needing a complicated dashboard I had to update manually). The Enji team was super helpful, walking me through how to get the most out of the platform. I barely needed them. Enji nearly sets itself up. You can easily create your brand voice, goals, and dashboard in minutes.
But like any new tool, there was a learning curve. I remember creating my first plan. I saw the marketing calendar and immediately realized:
YIKES!… I don’t have anywhere near the time to do all of this right now. It’s just ME here, and I actually have to do client work AND market my business.
Instead of giving up, I scaled back.
I started asking myself what was really important. What content mattered most to my audience? What could I set aside for now? Because spoiler alert: I don’t need to be on every platform doing all the things. And neither do you.
Enji Made It Easier to Focus on What Matters
Now, instead of randomly trying to fill in the blanks each week, I create focused marketing campaigns that support my actual goals. I have weekly and monthly tasks that help me tackle each of my main marketing channels. This lets me…
✨ Batch my tasks on Mondays. ✨ Plan my content for the month using recurring tasks that have my outlines already pre-filled.
✨ Repurpose blog posts across channels using their AI-powered content repurposing tool.
✨ Use my ideal client avatars and brand voice guides to brainstorm content ideas using their AI content idea tool.
✨ Save time writing content with their built-in copywriting assistant. ✨ Check in monthly on my goals and see how my marketing tasks are helping me accomplish them.
✨ And that KPI dashboard? It updates automatically. No spreadsheets required.
Enji doesn’t just tell me what to do—it helps me stay consistent, on-brand, and focused on the big picture. Most of all, it gives me back time so I can serve my clients and do the work I actually enjoy.
Key Features That Make Enji Stand Out in a Sea of Small Business Marketing Software
What makes Enji different from other content planning tools? Here are the features that have made the biggest impact on my business:
✨ Batch content tasks efficiently, especially on Mondays, to start the week strong.
✨ Plan monthly content with recurring tasks and pre-filled outlines, saving time and mental energy.
✨ Repurpose blog posts and social content across platforms using Enji’s AI-powered repurposing tool.
✨ Use ideal client avatars and brand voice guides to brainstorm fresh, on-brand content ideas with the AI content idea generator.
✨ Write faster and more effectively with Enji’s built-in copywriting assistant.
✨ Monitor progress with an automatically updated KPI dashboard—no more manual spreadsheets.
With Enji, I spend less time on busywork and more time serving clients, creating, and growing my business.
Tips for Getting the Most Out of Enji
Ready to give Enji a try? Here are a few ways to maximize your experience:
– Start by clarifying your business goals and ideal client avatar within the platform.
– Use the recurring task feature to establish a consistent content routine.
– Take advantage of the AI tools for brainstorming and repurposing—don’t reinvent the wheel!
– Check your KPI dashboard regularly to see what’s working and adjust your strategy as needed.
– Don’t be afraid to scale back if you’re feeling overwhelmed—focus on quality over quantity.
Why I Recommend Enji for Your Small Business Marketing Software
Enji isn’t just a content scheduler. It’s a tool that helps you think strategically about your marketing, based on your goals, time, and capacity.
It creates a realistic roadmap with daily, weekly, and monthly marketing tasks, and helps you actually get them done faster. You don’t have to guess. You don’t have to start from scratch. And you definitely don’t have to be “everywhere” to see results.
If your current system isn’t really a system—and you’re tired of feeling behind—I honestly think Enji could be the small business marketing software you need in your business.
👉 Try Enji here and let it take the marketing mental load off your plate.
Want more help with your tech stack? Book a systems strategy session with me and let’s get your tech dialed in so you don’t have to spend all your time trying different tools like I did.
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